Marisa
Digital banking and a dynamic storefront in the app of Brazil's largest women's fashion chain.
The project
Marisa, Brazil's largest women's fashion and lingerie chain, needed its app to sell more and bring shopping and digital banking, MBank, into one experience. I joined as tech lead with the project in flight, integrated the banking services and led the rollout of a dynamic home storefront. With it, the team could run more A/B tests and push for higher conversion.
Highlights
- Led the dynamic home storefront, opening room for more A/B tests and higher conversion.
- Integrated MBank's banking services into the app.
- Face recognition built into the app.
- Took over technical leadership with the project already in flight.
Stack
- React Native
- TypeScript
- Firebase
- Jest
- Reanimated
- Face recognition
